A three meter high sculpture was created from electrical & electronic waste an average person would produce in a lifetime and installed on the South Bank, London.
Brand: RSA
Role: Creative Direction / UX / Code
Working with the Royal Society of Arts, Canon & Giraffe Innovation to build an educational resource for schools and the general public to help them get ready for the new Electronic waste directive WEEE that came into effect in UK.
Collaborated with both Scientists and Educators to create a simple electronic waste footprint calculator for users to measure their personal impact in the form of global hectares. The global hectares were visualised as football pitches to help users understand their impact.
