Strategy. Product. UX. Design.

Hi, my name is Christopher.

Using human centred design principles, I help businesses identify, define and solve problems to create exceptional experiences for their customers.

View my work, find out more about me or say hello.

Selected Work 2005 - 2022


Protected: Qantas Money App design evolution

There is no excerpt because this is a protected post.

Customer research into the travel claims experience – NIB

Supporting the digital transformation and future roadmap of the claims process and service for nib Travel.

Rebrand & conversion optimisation – Rental Cover

Redesigning and conversion optimisation for multi-lingual insurance provider, a young startup with some smart technology under the hood.


Book & website design – Hsa*ba, Burmese Cookbook

Award winning Burmese cookbook and website to introduce this little known cuisine to the world.

Brand strategy & launch campaign – TID

Building a new identity & voice for an established online travel insurance brand.

Content architecture & website redesign – World Nomads

Redesigning the content architecture & CMS templates to uncover the rich and diverse content for all World Nomad travellers.

Explore your boundaries – World Nomads

The evolution of an established independent travel brand.

Online Claims, keeping the brand promise – World Nomads

Designing a new online claims system for World Nomads Group.

WeeeMan Sculpture website – Royal Society of Arts

A three meter high sculpture was created from electrical & electronic waste an average person would produce in a lifetime.


What people say…

It was an absolute life pleasure to work with Chris. Where to start? An exceptional strategic thinker, he would approach all design jobs through the customers lens but had an exceptional ability to balance with commercial objectives and manage stakeholders as collaborators. He led and mentored teams with genuine compassion and his passion for the 'team outcome' was infectious. A total joy.

Chris Nobel

Chief Marketing Officer, Covermore

Others have commented on Chris' vocational excellence: versatile, creative, the definition of a unicorn... and they are right! Both understanding and execution of his craft are second to none! In addition, Chris brings a 'can-do', 'nothing's a problem' attitude to work. He is the first to arrive and the last to leave on any given day. And he is an effective communicator across all layers of the organisation.

As if that wasn't enough, Chris comes installed with sharp wit and a wicked sense of humour. He is a cultural asset to any team and I would recommend him unreservedly.

Chris Gale

Chief Commercial Officer, Westpac

Working with Chris is an absolute pleasure. As a Commercial lead, I was always appreciative that Chris brought strong perspectives to the table when it came to product design, while at the same time always eager to take on board commercial feedback, and ensure that business case objectives were met.

As a professional, Chris's skills in the areas of Strategic Design (including primary research), User Experience, Prototyping, Usability Testing, and related fields are exceptional. I would highly recommend Chris and look forward to working with him again

Alec Rickard

Senior Strategy and Commercial Manager, Qantas Loyalty

Chris is a rare breed of designer who not only walks the walk, but talks the talk. He straddles fine lines between UX, service design, interaction design and prototyping with ease, and is a consummate professional who not only lends a hand anywhere he can, but takes constructive criticism on board like a true team player.

He’s the definition of a unicorn if there ever was one, and it’s a real shame every business can’t have a ‘Chris’. Uber easy to recommend! You can’t go wrong.

Cheb Dagher

Head of User Experience & Design at Qantas


Brands I've worked with.

Qantas Loyalty

Tour de Cure


Press Association


Cover Genius

National Curriculum UK

Design Council

Lloyds of London

UNSW Research

World Nomads

Travel Insurance Direct

Sure Save

Rental Cover




Royal Society of Arts

Marks & Spencer




Get in touch

Email me at

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